Fox to the rescue

July 1990
Advertising Age;7/16/1990, Vol. 61 Issue 29, p19
Trade Publication
The article comments on issues concerning Fox Broadcasting Co.'s initiative to create a fourth network in the United States. Only about half of the viewers attracted to the upstart fourth network and the other half were watching cable or independent stations. Big advertisers threatening to abandon network television have a fourth choice. Fox can able to respond to advertisers' needs in targeting its programming to teenagers and the 18-to-49 age group.


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