The coming tax battles

July 1990
Advertising Age;7/9/1990, Vol. 61 Issue 28, p22
Trade Publication
The article comments on state-level advertising tax proposals from the U.S. government. Advertising critics say that groups with federal social programs at risk will categorize advertising as a "wasteful expense". And there are those who would justify reducing deductibility because of the large budget spent on advertisements and little amount on research and development. But then most advertising promotes repeat-purchase consumer goods, where research and development is secondary to brand franchise-building.


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