TITLE

Save the children--from ads?

PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Reminds companies to closely monitor marketing activities directed at children. Author's disappointment over the Consumers Union of the United States' (CU) contention that all advertisements should stop to protect children from commercialism; CU proposal that business-sponsored education materials should not contain any sponsor brand names or corporate identification; CU report commissioned by "Zillions: Consumer Reports for Kids," a magazine designed to help schools with consumer education.
ACCESSION #
10310348

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics