TITLE

Perreault to be next Journal of Marketing Research editor

PUB. DATE
November 1981
SOURCE
Marketing News;11/13/1981, Vol. 15 Issue 10, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Cover Art
ABSTRACT
Reports on the appointment of William D. Perreault Jr. as editor of the "Journal of Marketing Research" of the American Marketing Association according to Edward W. Cundiff, vice president of the organization's Publications Division. Significance of the appointment to the periodical; Details of the selection process; Career highlights of Perreault.
ACCESSION #
18761143

 

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