Marketers reach affluent professionals through 5 direct response publications

November 1981
Marketing News;11/13/1981, Vol. 15 Issue 10, p1
Trade Publication
Cover Art
Focuses on the effectiveness of the direct mail and direct marketing methods employed by Greenwich, Connecticut-based MarketPlace Publications. Indications of the success of the marketing strategies; Demographic information on the audience of MarketPlace compiled by Erdos and Morgan; Significance of readership buying studies conducted by the firm as an added service to advertisers.


Related Articles

  • More Eyes on the Post. Levey, Richard H. // Direct;11/1/2004, Vol. 16 Issue 15, p12 

    Reports on the growth of the market for direct mail readership in the U.S. as of November 1, 2004, according to a study conducted by Vertis Customer Focus. Percentage of adults who read direct mail in 2002; Forecast on direct mail readership for 2005; Subjects being read by consumers;...

  • DIRECT WATCH.  // Marketing (00253650);2/17/2000, p13 

    Analyzes developments in the direct marketing field of Great Britain as of February 17, 2000. Seasonal dip in consumer direct mail advertising in December 1999; Number of creative direct-mail executions in the financial and non-financial areas.

  • Treatment classification trees: A method for offer segmentation in direct marketing. Spring, Penny N. // Journal of Targeting, Measurement & Analysis for Marketing;Feb2001, Vol. 9 Issue 3, p201 

    Direct mail offer designers and copywriters strive to create the offer which will yield the greatest response for a particular product offering. Testing is .generally performed to determine which offer of the many candidates has the broadest appeal. Once the test results are compiled, usually a...

  • creative critique. Hiwaizi, Omaid // Precision Marketing;7/5/2002, Vol. 14 Issue 40, p17 

    Evaluates several direct mails being used for direct marketing by several companies in Great Britain. Comparison of mailings between Virgin Credit Card and Capital One; Design of the mailing from Saab; Description of the package from Don't Panic.

  • Always include a P.S.--here's what to say.  // PHC Profit Report;08/01/96, Vol. 4 Issue 15, p4 

    Advises companies to include a P.S. on their direct-mails. What to say in the P.S. line; Reinforcing a special offer; Call to action; Emphasizing deadlines for an offer.

  • Direct Marketing Mail.  // Consumers' Research Magazine;Dec99, Vol. 82 Issue 12, p40 

    Reports on the popularity of direct marketing mail in the United States. Data on sales generated through direct mail marketing, from the Direct Marketing Association.

  • The third dimension.  // Marketing Tools;Jan/Feb95, Vol. 2 Issue 1, p29 

    Presents the results of a study on direct-mail campaigns conducted by Baylor University in Waco, Texas. Three-dimensional packaging; Concerns on the environmental impact of excessive packaging; Addition of specialties; Marketing theme.

  • Stop junk mail forever. Eisenson, Marc // Mother Earth News;Aug/Sep94, Issue 145, p18 

    Focuses on direct-mail marketers and the junk mail they generate. Removal of names and addresses through the Mail Preference Service by the Direct Marketing Association (DMA); Accountability of business-to-business junk mail; Protest options; Trends to stop junk mail.

  • creative critique. Stephens, Richard // Precision Marketing;5/23/2003, Vol. 15 Issue 31, p17 

    Presents a critique of several direct-mail creatives produced in Great Britain. Ford Motor Co.'s direct-mail marketing for the KA compact car; Direct mailer for cholesterol-lowering drug, Crestor (rosuvastatin); Wacky marketing postcard from print.uk.com.


Read the Article


Sign out of this library

Other Topics