TITLE

Marketers reach affluent professionals through 5 direct response publications

PUB. DATE
November 1981
SOURCE
Marketing News;11/13/1981, Vol. 15 Issue 10, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Cover Art
ABSTRACT
Focuses on the effectiveness of the direct mail and direct marketing methods employed by Greenwich, Connecticut-based MarketPlace Publications. Indications of the success of the marketing strategies; Demographic information on the audience of MarketPlace compiled by Erdos and Morgan; Significance of readership buying studies conducted by the firm as an added service to advertisers.
ACCESSION #
18761142

 

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