TITLE

Marketing & distribution in Colombia

PUB. DATE
September 2000
SOURCE
Colombia Economic Studies;2000, p60
SOURCE TYPE
Country Report
DOC. TYPE
Country Report
ABSTRACT
Presents an overview of the marketing and distribution infrastructure within Colombia that can help business executives evaluate potential strategic investments there. Comparison of key marketing drivers to the local region and international arena; Telecommunication, radio and television services available; Distribution and sales channels; Options for direct marketing; Factors to consider when creating a sales office.
ACCESSION #
5843138

 

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