TITLE

Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model."

AUTHOR(S)
Shugan, Steven M.
PUB. DATE
November 2010
SOURCE
Marketing Science;Nov/Dec2010, Vol. 29 Issue 6, p1165
SOURCE TYPE
Academic Journal
DOC. TYPE
Correction notice
ABSTRACT
A retraction of the paper "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model" by Kinshuk Jerath, Peter S. Fader, and Bruce G. S. Hardie published in the May 27, 2010 issue is presented.
ACCESSION #
56533213

 

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