TITLE

Statement from the Editor Regarding "'Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model."

AUTHOR(S)
Bradlow, Eric T.
PUB. DATE
May 2009
SOURCE
Marketing Science;May/Jun2009, Vol. 28 Issue 3, p554
SOURCE TYPE
Academic Journal
DOC. TYPE
Correction notice
ABSTRACT
A correction is presented to the article ""Counting You Customers One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model" published in this issue.
ACCESSION #
43930818

 

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