Computer time-sharing firm uses low prices to attract customers in marketing, research

Higgins, Kevin
November 1981
Marketing News;11/27/1981, Vol. 15 Issue 11, p3
Trade Publication
Correction notice
Focuses on the factors that contributed to the success of Marina Del Rey, California-based computer time-share firm Budget Time-Share. Comparison of the product rate offered by the company with competitors; Importance of the company's consulting service to customers; Information provided by the company to its marketing research suppliers.


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