TITLE

SWOT Analysis

PUB. DATE
May 2008
SOURCE
Hallmark Cards, Inc. SWOT Analysis;May2008, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
A business analysis of Hallmark Cards Inc., which is a privately held manufacturer and distributor of greeting cards is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include benefits derived from it strong creative team. Weaknesses include its dependence on mass merchandisers in the U.S. Opportunities for improvement include new product launches. Threats to the company include rising labor wages.
ACCESSION #
32545775

 

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