TITLE

Blue Cross Blue Shield of Massachusetts SWOT Analysis

PUB. DATE
March 2008
SOURCE
Blue Cross Blue Shield of Massachusetts SWOT Analysis;Mar2008, p1
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
A company profile of Blue Cross and Blue Shield of Massachusetts Inc. (BCBSMA), a not-for-profit organization which offers managed care products under preferred provider organization (PPO) plans, health maintenance organization (HMO) plans and point-of-service (POS) plans, as well as traditional indemnity products, is presented. An overview of the company is given, along with key facts including contact information, number of employees and revenues. A SWOT analysis is provided which includes strengths, weaknesses, opportunities for improvement and threats.
ACCESSION #
31572766

 

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