TITLE

SWOT Analysis

PUB. DATE
December 2007
SOURCE
Readers Digest Association, Ltd. SWOT Analysis;Dec2007, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
A business analysis of Reader's Digest Association Inc., which publishes one of the world's best-selling general interest magazines, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include strong market presence. Weaknesses include lack of capital market funding. Opportunities for improvement include partnership. Threats to the company include changes in the privacy law.
ACCESSION #
28752048

 

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