TITLE

Company Overview

PUB. DATE
December 2007
SOURCE
Readers Digest Association, Ltd. SWOT Analysis;Dec2007, p4
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
An overview of Reader's Digest Association Inc., which publishes one of the world's best-selling general interest magazines, is presented. Data is included on revenues generated in fiscal year ended June 2007, as well as principal business offered, including marketing of books, special-interest magazines, music, videos, and financial and health products.
ACCESSION #
28752046

 

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