TITLE

SWOT Analysis

PUB. DATE
August 2007
SOURCE
Hallmark Cards, Inc. SWOT Analysis;Aug2007, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
SWOT Analysis
ABSTRACT
A business analysis of Hallmark Cards Inc., a privately held manufacturer and distributor of greeting cards and related personal expression products, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include market leadership. Weaknesses include private ownership. Opportunities for improvement include launch of Hallmark Magazine. Threats to the company include intense competition.
ACCESSION #
26857575

 

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