TITLE

SWOT Analysis

PUB. DATE
August 2007
SOURCE
Borders Group, Inc. SWOT Analysis;Aug2007, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
A business analysis of Borders Group Inc., a holding company of book superstores and mall-based bookstores is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include its vast chain of retail stores. Weaknesses include weak liquidity position. Opportunities for the store expansions. Threats to the company include the intense competition.
ACCESSION #
26855599

 

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