TITLE

SWOT Analysis

PUB. DATE
November 2006
SOURCE
Virgin Atlantic Airways SWOT Analysis;2006, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
SWOT Analysis
ABSTRACT
A business analysis of Virgin Atlantic Airways Ltd., a private airline 51% owned by Virgin Group and 49% owned by Singapore Airlines, which operates a fleet of 34 aircraft, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include strong brand image. Weaknesses include declining market share in key markets. Opportunities for improvement include expanding passenger traffic in Asia Pacific. Threats to the company include rising aviation fuel prices.
ACCESSION #
25355468

 

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