TITLE

SWOT Analysis

PUB. DATE
November 2006
SOURCE
International Dairy Queen Inc. SWOT Analysis;2006, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
A business analysis of International Dairy Queen Inc., a company which is a franchise of Dairy Queen Stores, with more than 5,700 quick service restaurants, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include strong market position. Weaknesses include lack of standardization of product offerings. Opportunities for improvement include growing food service sector. Threats to the company include intense competition.
ACCESSION #
25355156

 

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