TITLE

SWOT Analysis

PUB. DATE
April 2007
SOURCE
H & M Hennes & Mauritz AB SWOT Analysis;Apr2007, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
SWOT Analysis
ABSTRACT
A business analysis of H & M Hennes & Mauritz AB, which is engaged in the design, production and retailing of clothing items and related accessories, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include strong brand image. Weaknesses include product recalls. Opportunities for improvement include continuous growth of the retail apparel industry. Threats to the company include high level of competition.
ACCESSION #
25198389

 

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