TITLE

SWOT Analysis

PUB. DATE
February 2007
SOURCE
Otto (GmbH & Co KG) SWOT Analysis;Feb2007, p6
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
A business analysis of OTTO (GmbH & Co. KG), a mail-order company that sells products ranging from clothing to appliances to sporting goods is presented, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include the OTTO brand and strong electronic commerce operations. Weaknesses include decreasing cash flow and high dependence on Europe. Opportunities for corporate improvement include the expansion into Russian market and growth in the Asian retail sector.
ACCESSION #
24271340

 

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