SWOT Analysis

January 2007
UBI Soft Entertainment SA SWOT Analysis;Jan2007, p5
SWOT Analysis
Company Report
This article presents an analysis of the strengths and weaknesses of and opportunities and threats for UBI Soft Entertainment. According to the author, the company's strong alliances and partnership would help it to cater to the needs of varied customers and improve its image in the market. The short life cycle of interactive entertainment products poses a threat as the products may not achieve significant market acceptance or achieve sufficient sales to recover the company's development, manufacturing and marketing costs.


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