SWOT Analysis

January 2007
TBC Corporation SWOT Analysis;Jan2007, p5
SWOT Analysis
Company Report
The article talks about TBC Corp. which is involved in the marketing and distribution of tires in the automotive replacement market. TBC is the biggest vertically integrated marketer of tires in the U.S., which improves the brand image of the company and offers scale benefits. TBC's private brands division is the biggest marketer of private brand tires in North America. The company does not have any presence in earth moving tires. Discount Tire Company, Wal-Mart, Sam and Sears are TBC's competitors.


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