TITLE

SWOT Analysis

PUB. DATE
January 2007
SOURCE
Somerfield SWOT Analysis;Jan2007, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
The article focuses on the strengths and weaknesses of convenient and food retail store chain Somerfield Group. The supermarket chain benefits from its multiple format stores and strong parent company Violet Acquisitions. It offers private label brands. However, it lacks presence in the international markets since its operations are limited to Great Britain only. The opportunities and challenges facing the company are mentioned.
ACCESSION #
23980773

 

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