SWOT Analysis

January 2007
Marui Co., Ltd. SWOT Analysis;Jan2007, p5
SWOT Analysis
Company Report
This article presents an analysis of the strengths and weaknesses of and the opportunities and threats for Marui Co. Ltd. According to the author, with the company's popular brand image, Marui is in a strong position in the Japanese retail market. Stiff competition from both local and international players in the department store market poses a threat to the business as it may result to price wars, putting pressure on the company's margins.


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