TITLE

SWOT Analysis

PUB. DATE
November 2006
SOURCE
Readers Digest Association, Ltd. SWOT Analysis;Nov2006, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
A business analysis of Reader's Digest Association Inc., a publishing and marketing company is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include growing international business. Weaknesses include poor liquidity position. Opportunities for improvement include strategic alliances and acquisitions. Threats to the company include rising paper pulp prices.
ACCESSION #
23667793

 

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