TITLE

SWOT Analysis

PUB. DATE
September 2005
SOURCE
MBNA Corporation SWOT Analysis;Sep2005, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
Provides a business analysis of MBNA Corp., a Wilmington, Delaware-based major credit card lender, which also offers deposits, insurance products, and consumer loans, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including benefits derived from its strong market position, robust financial growth, declining credit losses and strategy of inorganic growth; Weaknesses, including poor customer service, declining shareholders equity and ineffective promotional strategy management; Opportunities for improvement, including expansion into China and partnership with American Express; Threats to the company, including stringent regulations and intensified competition.
ACCESSION #
21016686

 

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