TITLE

SWOT Analysis

PUB. DATE
April 2005
SOURCE
Hallmark Cards, Inc. SWOT Analysis;Apr2005, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
SWOT Analysis
ABSTRACT
Provides a business analysis of Hallmark Cards Inc., an international company which specializes in the manufacture and sale of greeting cards, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including benefits derived from its strong brand equity and market share position; Weaknesses, including dependence on mass merchandisers in the U.S. and private ownership; Opportunities for improvement, including popularity of broadband and Internet, and expansion in key growth markets; Threats to the company, including popularity of SMS and MMS for personal expression and vulnerability in advertising spending.
ACCESSION #
21013618

 

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