TITLE

SWOT Analysis

PUB. DATE
February 2006
SOURCE
Swatch Group, Ltd. SWOT Analysis;Feb2006, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
Provides a business analysis of Swatch Group Ltd., a Biel, Bern, Switzerland-based manufacturer and distributor of finished watches and jewelry, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including turnaround in financial performance, strong brands and market position, and presence in related markets; Weaknesses, including employee productivity, and imbalance in revenue; Opportunities for improvement, including expansion in the Asian markets, strengthening support services, and restructuring of the non-watch making sector; Threats to the company, including macroeconomic impact on consumer spending, changes in consumer demand, and foreign exchange fluctuations.
ACCESSION #
21012605

 

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