TITLE

SWOT Analysis

PUB. DATE
June 2005
SOURCE
Clarins SWOT Analysis;Jun2005, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
Provides a business analysis of Clarins SA, a Neuilly-sur-Seine, France-based cosmetics company that specializes in the production of upmarket cosmetics and operates in more than 150 countries, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including benefits derived from its brand and store positioning, market leader in Europe and new launches; Weaknesses, including lack of scale and visibility in prestige category and decline in Azarro and Visit sales; Opportunities for improvement, including recent contracts, growth in demand for skin care products and growing global cosmetics market; Threats to the company, including Chinese ban on direct selling, presence of harmful ingredients in cosmetics and rising packaging costs.
ACCESSION #
21011553

 

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