TITLE

SWOT Analysis

PUB. DATE
October 2005
SOURCE
Borders Group, Inc. SWOT Analysis;Oct2005, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
Provides a business analysis of Borders Group Inc., an Ann Arbor, Michigan-based holding company of book superstores and mall-based bookstores which operates in the U.S., Great Britain, Australia, New Zealand, Puerto Rico and Singapore, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including benefits derived from its vast chain of retail stores, strong international operations and licensing agreement with Seattle, Washington-based Best; Weaknesses, including lack of significant online business, weak liquidity position, highly seasonal business and under-performing Waldenbooks Specialty Retail stores; Opportunities for improvement, including growing consumer book market, store expansions and rise in global entertainment and media spending; Threats to the company, including intense competition and difficulty in estimating demand for books.
ACCESSION #
21011517

 

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