TITLE

SWOT Analysis

PUB. DATE
July 2005
SOURCE
Barilla Holding Societ per Azioni SWOT Analysis;Jul2005, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
Provides a business analysis of Barilla Holding SpA, a Parma, Italy-based food-processing manufacturer which offers a range of products includes pastas, instant pasta sauces, crackers, sweet snacks, and grissini, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including benefits derived from its strong brand name and product offerings, strong revenue growth and production facilities; Weaknesses, including declining net income, lack of presence in the low carbohydrate food market and lack of significant presence in Asia; Opportunities for improvement, including positive outlook for the global snack food market, ramping-up production facilities and rising popularity of Italian restaurant cuisine in the U.S.; Threats to the company, including counterfeit products, changing customer preferences, declining demand for pasta products and rising durum wheat prices.
ACCESSION #
21011505

 

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