SWOT Analysis

December 2005
Clarins SWOT Analysis;Dec2005, p5
SWOT Analysis
Company Report
The article evaluates the financial strengths and weaknesses of global cosmetics manufacturer Clarins. The weak demand for cosmetics products from 2000 through 2002 affected the performance of the skincare product lines. The brand and store positioning strategies of the company is considered a strength in the competitive market. The new product launches contributed to the increase in sales in 2004.


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