TITLE

SWOT Analysis

PUB. DATE
December 2005
SOURCE
Blue Cross Blue Shield of Massachusetts SWOT Analysis;Dec2005, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
The article assesses the business strengths and weaknesses and forecasts opportunities and threats to Blue Cross and Blue Shield of Massachusetts, Inc., an independent, not-for-profit health care company headquartered in Boston, Massachusetts. Strengths discussed include the firm's high service standards and good financial condition. Weaknesses, on the other hand, include high claims expenses and lack of diversification. Opportunities seen include technology improvements and anticipated increase in renewals prices.
ACCESSION #
19683726

 

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