SWOT Analysis

December 2005
Asahi Breweries, Ltd. SWOT Analysis;Dec2005, p5
SWOT Analysis
Company Report
The article assesses the business strengths and weaknesses and forecasts opportunities and threats to Asahi Breweries, Ltd., a global brewer headquartered in Tokyo, Japan. Strengths discussed include the company's leading market position and strategic alliances. Weaknesses, on the other hand, include dependence on beer and product cannibalization and poor marketing skills. Opportunities seen include launch of new products and China's rapidly expanding beverage market.


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