- Brand Valuation. Mills, Roger // Henley Manager Update;Spring2005, Vol. 16 Issue 3, p1
Reviews the methodology used to value brands in financial terms and identifies their strengths and weaknesses. Reason for valuing brands; Details of the cost-based approach; Procedure for the formula-based approach; Basis of the market-based approach.
- Being everything to everyone can undermine a brand's core appeal. Scardino, Emily // DSN Retailing Today;2/7/2005, Vol. 44 Issue 3, p32
Comments on the appeal of brands in the retail sector in the U.S. Complexity of cross-channel branding; Success of Ralph Lauren Corp. in cross-channel branding; Difficulty of developing a core message for an apparel brand.
- Polo Ralph Lauren Corporation SWOT Analysis. // Polo Ralph Lauren Corporation SWOT Analysis;Nov2005, p1
An overview of Polo Ralph Lauren Corp., a company engaged in the designing, marketing and distribution of lifestyle products, is presented. The revenues and net income posted by the company during the fiscal year ended March 2005 are stated. A list of the company's brand names is provided. It...
- Kohl's to Sell Chaps in Men's Early Next Year. Clark, Evan // WWD: Women's Wear Daily;5/27/2004, Vol. 187 Issue 111, p13
Focuses on the plan of Kohl's Corp. to sell the Chaps branded apparel products owned by Polo Ralph Lauren Corp. in its men's department early next year. Information about the licensing agreement between Polo Ralph Lauren Corp. and Warnaco Group Inc. regarding the use of the Chaps brand;...
- Polo goes solo with Lauren line. Curan, Catherine // Crain's New York Business;6/16/2003, Vol. 19 Issue 24, p1
New York City-based Polo Ralph Lauren Corp. has just won control of the Lauren women's clothes line, effective January 1, 2004, after eight months of increasingly tense negotiations with licensee Jones Apparel Group Inc., as of June 26, 2003. According to sources knowledgeable about the...
- Is that watch really a Nike? And other questions for a brand-conscious age. Belsie, Laurent // Christian Science Monitor;8/7/2000, Vol. 92 Issue 179, p20
Discusses different aspects of brand names and licensing. Reasons that many companies allow other companies to use their licensed brand name; Information on brand names such as Polo Ralph Lauren and Harley-Davidson.
- Apple and Amazon stride ahead in Interbrand trawl. Exon, Mike // Design Week;7/29/2004, Vol. 19 Issue 31, p6
Looks into an annual survey of global brands ranked by brand value. Identification of Apple Computer Inc. and Amazon.com Inc. as companies that have made the biggest gains in equity; Discovery of the fact that the fast food sector was particularly hard hit as a result of bad publicity; Names of...
- Brands and Branding: Research Findings and Future Priorities. Keller, Kevin Lane; Lehmann, Donald R. // Marketing Science;Nov/Dec2006, Vol. 25 Issue 6, p740
Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related...
- Polo Takes a Big Leap with Olympic Track and Field Tourney, Athletes. Bittar, Christine // Brandweek;01/31/2000, Vol. 41 Issue 5, p12
Reports that Ralph Lauren's Polo Sport brand will become the exclusive fragrance sponsor of the United States Olympic Track and Field Team in the September 2000 Olympics. Track and field athletes Tony Dees and Jon Drummond to appear in Polo Sport advertisements; Magazines where the print...