SWOT Analysis

October 2005
Trinity Mirror, PLC SWOT Analysis;Oct2005, p5
SWOT Analysis
Company Report
The article analyzes the Trinity Mirror PLC, a magazine and newspaper publisher in Great Britain. It explores how Trinity Mirror can prevent the decline in its circulation and advertising revenues, and how it can respond to competition in the tabloids market. The market position and regional brands of the company are discussed. The details of the failure of its Internet strategy are outlined.


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