TITLE

SWOT Analysis

PUB. DATE
October 2005
SOURCE
Readers Digest Association, Ltd. SWOT Analysis;Oct2005, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
The article presents information on The Reader's Digest Association and gives a strengths, weaknesses, opportunities and threats analysis for it. Background on the company is given. Potential threats to the company include rising paper pulp prices and stagnating single-copy sales in the U.S.
ACCESSION #
19683443

 

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