TITLE

SWOT Analysis

PUB. DATE
October 2005
SOURCE
Otto (GmbH & Co KG) SWOT Analysis;Oct2005, p6
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
The article offers an analysis of Otto GmbH & Co. KG, a mail-order company and seller of merchandise which is headquartered in Germany. The business segments of Otto are enumerated. The impact of the declining European economy on the sales of Otto is highlighted. It explores the customer loyalty to the Otto brand. It discusses the declining sales of Otto from the multichannel retail segment.
ACCESSION #
19683431

 

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