TITLE

SWOT Analysis

PUB. DATE
May 2005
SOURCE
Genmar Holdings, Inc. SWOT Analysis;May 2005, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
SWOT Analysis
ABSTRACT
Provides a business analysis of Genmar Holdings Inc., one of the largest builders of recreational boats in the world, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including strong brand presence and strong marketing strategy; Weaknesses, including concentration of manufacturing locations and product recalls; Opportunities for improvement, including favorable demographics and consolidation in the industry; Threats to the company, including the seasonal nature of industry and the declining consumer spending.
ACCESSION #
17076559

 

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