TITLE

SWOT Analysis

PUB. DATE
August 2004
SOURCE
Hallmark Cards, Inc. SWOT Analysis;August 2004, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
Provides a business analysis of Hallmark Cards, Inc., which is an international company that specializes in the manufacture and sale of greeting cards, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including strong brand equity, strong market share position and strong distribution; Weaknesses, including dependence on mass merchandisers in the U.S. and private ownership; Opportunities for improvement, including popularity of broadband and Internet, expansion in key growth markets and increase in distribution reach of Hallmark channel; Threats to the company, including strong bargaining power, popularity of SMS and MMS for personal expression and advertising spend vulnerability.
ACCESSION #
16821880

 

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