TITLE

SWOT Analysis

PUB. DATE
August 2004
SOURCE
H & M Hennes & Mauritz AB SWOT Analysis;August 2004, p6
SOURCE TYPE
SWOT Analysis
DOC. TYPE
SWOT Analysis
ABSTRACT
Provides a business analysis of Hennes & Mauritz (H&M), which is primarily involved in the fashion design, manufacturing and retail sale businesses, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including geographic & business diversity, purchasing strategy, revenue increases, and strong North American platform; Weaknesses, including weak sales performance, weak organic growth, and problems with target group; Opportunities for improvement, including branded products, easily accessible fashion, "Big five" markets, and online shopping; Threats to the company, including price deflation, markets to pick-up, competitors, and the weather economic cycle.
ACCESSION #
16821872

 

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