TITLE

SWOT Analysis

PUB. DATE
February 2004
SOURCE
AirTran Airways SWOT Analysis;February 2004, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Company Report
ABSTRACT
Provides a business analysis of AirTran Airways Inc., a company which is one of the largest affordable-fare scheduled airlines in the U.S. and it operates scheduled airline service in short-haul flights, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including benefits derived from its low cost structure and growth of online services; Weaknesses, including rising maintenance costs and dependence on its Atlanta base of operations; Opportunities for improvement, including reduction in operating costs and benefits of alliances; Threats to the company, including volatility of fuel prices and strong competition in airline industry.
ACCESSION #
13410502

 

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