The Art of Marketability Studies: Analysis of Demand Components in Multifamily Markets

Siebold, Jeff
July 2013
Appraisal Journal;Summer2013, Vol. 81 Issue 3, p239
Academic Journal
Case Study
In determining the feasibility of building new multifamily units in a specific market, it is often necessary to go further than looking at the characteristics of the existing supply of apartments in that market and at basic demographic projections. Drilling down into the data will often reveal tenant preferences, functional obsolescence in design, and affordability factors that can be important in designing the new apartments to optimize rents and to appeal to the largest portion of the demand component. This article provides several actual case study examples of this concept.


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