CIBA Vision Sets Its Sights on Insight

Schiff, Allison
August 2013
Direct Marketing News;Aug2013, Vol. 35 Issue 8, p36
Case Study
The article presents a case study of the collaborative effort among contact lenses and lens care products manufacturer CIBA Vision Corp., global medical company Alcon Laboratories Inc., and The Agency Inside Harte-Hanks marketing services company to provide personalized experience based on strategic customer insights. It mentions the success of their Eyefile free lens trial program that reflects their commitment to customer centricity. The significant increase of their revenue is also noted. INSET: DELIVERED.


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