Hypermasculinity & Dickwolves: The Contentious Role of Women in the New Gaming Public

Salter, Anastasia; Blodgett, Bridget
July 2012
Journal of Broadcasting & Electronic Media;Jul2012, Vol. 56 Issue 3, p401
Academic Journal
Case Study
As video games have attracted more critical attention and theoretical discourse and games play a more visible part in our media landscape, the modern video game community impacts the wider world of online culture and warrants more detailed study. Using the case of the Dickwolves incident from Penny Arcade.com, the authors address issues of hypermasculinity and sexism within the gaming community and how this lens brings to light issues with a hostile response to the expression of a female identity or femininity. The authors argue that this case highlights how the hypermasculine discourse encourages the overt privileging of masculinity over femininity and discourages women from engaging in gendered discourse within the community.


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