TITLE

Allstate's Stand

AUTHOR(S)
BIRKNER, CHRISTINE
PUB. DATE
March 2012
SOURCE
Marketing News;3/31/2012, Vol. 46 Issue 4, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Case Study
ABSTRACT
A case study is presented of a campaign from the insurance company Allstate Corp. concerning teenager deaths in car accidents in the U.S. Topics include the Safe Teen and Novice Driver Uniform Protection (STANDUP) Act, a "Save 11" safety initiative based on the social networking platform Facebook, and licensing permits.
ACCESSION #
77757303

 

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