Case Study: A Study of Promotion and Distribution Strategy of Dairy Industry in Koihapur District

Deepa, Ingavale
May 2012
Advances in Management;May2012, Vol. 5 Issue 5, p49
Academic Journal
Case Study
India remained the largest milk producing country in 2007-08 with a share close to 15 percent of world milk production. However, a combination of factors, led by high GDP growth in particular has led to a rapid increase in the domestic demand for milk. Producer prices for milk continued to increase leading to a corresponding rise in consumer prices. Not only increasing urbanization means greater consumerism, but with the rapid spread of the modern communication systems like television in the rural areas and ever increasing emphasis on advertisements, the consumption pattern for dairy products is rapidly changing all over the country. India is positioning first in the production of milk. Milk processing organizations in India have tremendous potential in dairy industry sector. Dairy sector has ample potential to create opportunities in the field of export of milk products, production of milk and milk products. In light of this the study is conducted in Koihapur District, one of the districts in which Operation Flood Programme was implemented. The dairy units in Koihapur are involved in processing and packaging of the buffalo milk and producing the milk products as Shrikhand, Milk Powder, Ghee, Paneer, Cheese etc.


Related Articles

  • India.  // OECD Observer;2012 OECD Yearbook, p138 

    The article offers information on India in 2012, which has a 3,339-dollar gross domestic product (GDP) per head in 2010.

  • An Overview of Dairy Industry in India. RAO, P. SARVESWARA; REDDY, B. RAMACHANDRA // Productivity;Apr-Jun2014, Vol. 55 Issue 1, p43 

    Since time immemorial, milk has been universally recognized as the nutritive food of excellence. Its protective food characteristics and goodness make it wholesome for those who can afford it. Proteins constitute 3.2 and 4.3 percent of cow and buffalo milk respectively. Dairying is an important...

  • A STUDY ON DIGITAL COVERAGE AMONG BRICS COUNTRIES. SREEJITH S.; NAIR, ROHINI S.; PREEJA R. // Zenith International Journal of Multidisciplinary Research;Feb2014, Vol. 4 Issue 2, p19 

    BRICS are the major economic power bloc of the world economy contributing about one-third of the global GDP and thirty percent of the world's land area. The rapid development of Information Communication Technology ICT is making a huge impact in the development of a country. Since BRICS...

  • Tourism: 43 million jobs & counting.  // Travel Talk-India;Jun2014, Vol. 36 Issue 12, p30 

    Statistics are given based on the survey of the United Nations World Tourism Organization (UNWTO) in India, related to travel industry including contributions of the travel and tourism to gross domestic product (GDP) in 2013, tourism employment and forecasting of the growth in the travel industry.

  • India's growing up fast.  // Eastern Eye;6/5/2015, Issue 1305, p15 

    The article talks about 7.3 percent growth in Gross Domestic Product (GDP) of India for the first three months of 2015 which is more than China and adds about a statement from India's Finance Minister Arun Jaitley stating that manufacturing and service industry in India has potential for growth.

  • Editor's comment.  // Eastern Eye;2/20/2015, Issue 1290, p8 

    The article presents the author's views on consideration of pornography topic under sex education classes and confusion raised among Indian government officials on gross domestic product (GDP).

  • Enabling government policy must for sustainable growth: CII.  // FRPT- Chemical Snapshot;9/7/2015, p6 

    The article discusses how India needs to adopt environment-friendly measures to achieve a high gross domestic product (GDP).

  • India poises for 8% GDP growth rate: World Bank.  // FRPT- Infrastructure Snapshot;4/19/2015, p13 

    The article reports on the forecast by World Bank regarding the 8 percent increase in the gross domestic product (GDP) of India by 2017.

  • Faster GDP count possible.  // Telegraph (Calcutta, India);9/5/2015, p12 

    The article reports that the time required to prepare for the revision of the estimates of gross domestic product (GDP) can be reduced by the implementation of the union ministry of statistics and programme in India.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics