TITLE

Case Study: Uttarakhand as a Spiritual Tourist Destination: An Emerging Research

AUTHOR(S)
Himadri, Phukan
PUB. DATE
May 2012
SOURCE
Advances in Management;May2012, Vol. 5 Issue 5, p42
SOURCE TYPE
Academic Journal
DOC. TYPE
Case Study
ABSTRACT
Tourism is the largest service industry globally in terms of gross revenue as well as foreign exchange earnings. In India, Uttarakhand state is famed for its heritage tourism because of its most famous shrines at Haridwar and Rishikesh in the plains and the Char Dhams (Badrinath, Kedarnath, Gangotri and Yamunotri) in the hills. It also has a large forest area, famous for wildlife sanctuaries and well-known hill stations. Tourism research has been traditionally focused on the demand side of tourist motivation and behavioral patterns to discover why tourists visit particular destinations. This paper presents a strategic management approach by which those responsible for marketing destinations can develop holistic and coordinated strategies for Uttarakhand state of India which will be helpful for making destination decision by potential travelers. In order to achieve this, it is necessary to develop an improved understanding of the key factors that likely to influence the choice of destination. Two important heritage sites of the state namely-Haridwar and Rishikesh were targeted for the discussion. The study focuses on the effectiveness of different attributes that motivate tourists to visit Uttarakhand.
ACCESSION #
76099646

 

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