A Study on Customer Value of Shampoo in Tiruchirappalli District

Dhevika, V. P. T.; Subramani, N.
May 2012
Advances in Management;May2012, Vol. 5 Issue 5, p32
Academic Journal
Case Study
In today's highly competitive markets, business is more challenged to increase, or even maintain market share. With the globalization and continual technology innovations, consumers have greater access and more purchase alternatives and opportunities to be less store and product loyal. As a result, customer value becomes paramount to being competitive in the market place. Customer Value is a topic of growing interest to managers and researchers in business marketing. Traditionally, research on value in business markets has been oriented towards the assessment of how suppliers create value for their customers and how customers perceive' superior value in a suppliers offering compared to competition. In recent years both academics and managers have increasingly emphasized the need to consider customers as a key asset of the firm. Only few studies are focused on products. The purpose of this article is to introduce the reader on customer value of shampoo.


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