TITLE

The Martha Stewart Show: A Case of Keeping a Fresh Fan Base in the Offseason

AUTHOR(S)
WELDON, JEFFREY
PUB. DATE
May 2012
SOURCE
EContent;May2012, Vol. 35 Issue 4, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Case Study
ABSTRACT
The article presents a case study on businesswoman Martha Stewart and her media and merchandising company Martha Stewart Living Omnimedia (MSLO) as of May 2012, focusing on Stewart's ability to maintain a fresh fan base for her television talk show "The Martha Stewart Show" during the show's summer hiatus. Stewart's use of the SnapApp marketing platform, which is developed by Pangea Media, is also discussed.
ACCESSION #
75500005

 

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