The Martha Stewart Show: A Case of Keeping a Fresh Fan Base in the Offseason

May 2012
EContent;May2012, Vol. 35 Issue 4, p26
Trade Publication
Case Study
The article presents a case study on businesswoman Martha Stewart and her media and merchandising company Martha Stewart Living Omnimedia (MSLO) as of May 2012, focusing on Stewart's ability to maintain a fresh fan base for her television talk show "The Martha Stewart Show" during the show's summer hiatus. Stewart's use of the SnapApp marketing platform, which is developed by Pangea Media, is also discussed.


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