TITLE

MARKETING FOR SMALL ENTREPRISES -- CASE STUDY POSITIONING OF "PLAFAR" DI LTD

AUTHOR(S)
Raluca, Brandabur; Andrei, Popescu
PUB. DATE
December 2010
SOURCE
Annals of the University of Oradea, Economic Science Series;2010, Vol. 19 Issue 2, p1081
SOURCE TYPE
Academic Journal
DOC. TYPE
Case Study
ABSTRACT
Bacau health and wellness market has grown to embrace an array of products, including dietary supplements. As a typical "Plafar" store, Plafar DI offers a wide range of natural products, from teas, extracts and creams, to nutritional supplements, cosmetics and biological foods, most of them produced by local companies, as well as imported. Half of Romanian small and mediumsized firms are seriously and severely affected by the economic and financial crisis. Now, like thousand others small companies "Plafar DI", from Bacau, should use an intelligent marketing positioning in order to survive the crisis.
ACCESSION #
65287403

 

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